theartofchan:

Silhouettes Shed Light On Domestic Violence

Domestic Violence is the subject of a new UNICEF billboard. It uses a small cutout figure to enlighten the public about the effects of domestic violence against children.
 According to Child Help, each year there are more than three-million child abuse cases reported in the United States, involving more than six-million children.  The incidents result in four-to-seven fatalities a day. 
By day, the UNICEF billboard shows a child hunched over in the left-hand corner covering her face. And unless you’re right in front of the billboard ,you probably won’ty see the miniature cutout of a human silhouette at the bottom right.
By evening, the cutout casts a shadow making it appear as if an oppressor has a hand raised towards the child.
It’s a simple creative advertisement that makes a huge statement. 
Zoom Info
theartofchan:

Silhouettes Shed Light On Domestic Violence

Domestic Violence is the subject of a new UNICEF billboard. It uses a small cutout figure to enlighten the public about the effects of domestic violence against children.
 According to Child Help, each year there are more than three-million child abuse cases reported in the United States, involving more than six-million children.  The incidents result in four-to-seven fatalities a day. 
By day, the UNICEF billboard shows a child hunched over in the left-hand corner covering her face. And unless you’re right in front of the billboard ,you probably won’ty see the miniature cutout of a human silhouette at the bottom right.
By evening, the cutout casts a shadow making it appear as if an oppressor has a hand raised towards the child.
It’s a simple creative advertisement that makes a huge statement. 
Zoom Info

theartofchan:

Silhouettes Shed Light On Domestic Violence

Domestic Violence is the subject of a new UNICEF billboard. It uses a small cutout figure to enlighten the public about the effects of domestic violence against children.

According to Child Help, each year there are more than three-million child abuse cases reported in the United States, involving more than six-million children.  The incidents result in four-to-seven fatalities a day. 

By day, the UNICEF billboard shows a child hunched over in the left-hand corner covering her face. And unless you’re right in front of the billboard ,you probably won’ty see the miniature cutout of a human silhouette at the bottom right.

By evening, the cutout casts a shadow making it appear as if an oppressor has a hand raised towards the child.

It’s a simple creative advertisement that makes a huge statement. 

idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info
idleads:


FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.
More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.
Zoom Info

idleads:

FINCHandHARE’s Etsy shop specializes in these dual-meaning goods, which appear callous on the front but cheerful on the inside. They are cleverly designed as multi-folding cards that feature the outside greeting on the first and last panels with the true message contained in the middle. It’s a witty way to tell someone how you really feel and get a good laugh out of them, too. With the bold, colorful use of typography, they’re cards that you’ll want to use, too. [July 14 2014]

As both a copywriter and a lover of tangible creative concepts, I was over the moon when I had this gem sent my way. The power and potential of such a concept is unlimited if used for the right purpose with the right brand or cause; it would have an impact and perfectly convey the idea of contrary messages or differing ideas.

More importantly, as an engaging, tangible piece of collateral, any message delivered in this fashion could potentially stay with a person for days or weeks down the line, giving them a constant reminder of what it is you are trying to say. It is the longevity of better take home collateral that makes the tangible side of marketing communications a must alongside digital efforts.